When and How to Drive Real Value with CSR
CSR can drive economic and reputational value in targeted circumstances and, improve a company’s bottom line. To make CSR a value-generating strategy executives must understand the contexts in which responsible practices are more likely to pay off and implementing the practices with specific principles, including competence, in mind. In this sense CSR works like other dimensions of strategic positioning, such as the quality of products … [ Read more ]
Content: Article | Author: Daniel Diermeier | Source: Kellogg Insight | Subject: Social Responsibility (ESG)