3 Lessons from Hyperinflationary Periods
Inflation is painful, for firms, customers, employees, and society. But careful study of periods of “hyperinflation” point to ways that firms can adapt. In particular, companies need to think about how to change prices regularly and cheaply — because constant price changes can ultimately be very, very expensive. And they should consider how to communicate those price changes to customers. Providing clarity and predictability can … [ Read more ]
Content: Article | Authors: Daniel Levy, Mark E. Bergen, Rose Semenov, Thomas Bergen | Source: Harvard Business Review | Subjects: Management, Marketing / Sales, Pricing