What Makes Some Ads More Shareable Than Others?
Shared content is a goldmine for marketers, but it’s tough to determine exactly what moves viewers enough to want to share. A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research looks at the emotional triggers — happiness, sadness, and even disgust — that make people want to share advertising content.
Content: Article | Authors: Daniel McDuff, Jonah Berger | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales