Real-time marketing is another gun in the corporate arsenal, and like all the others, it’s damn hard to tell if it ever hits the mark.
Content: Quotation | Author: Danielle Sacks | Source: Fast Company | Subject: Marketing / Sales
Jonah Berger wants to be the next Malcolm Gladwell. Welcome to the making of a guru.
Content: Thought Leader | Authors: Danielle Sacks, Jonah Berger | Source: Fast Company | Subject: Marketing / Sales
Bill Nguyen launches startups with haste, never researches the competition, and makes the same mistakes “again and again.” So why do people keep giving him so much money?
Editor’s Note: This is the guy behind Color. I don’t find the portrait of him flattering nor does he seem especially worth emulating, but some of the discussion about Silicon Valley, funding and entrepreneurship is indeed interesting … [ Read more ]
Content: Thought Leader | Author: Danielle Sacks | Source: Fast Company | Subject: Entrepreneurship | Company: Color