Driving Business Growth by Zeroing in on the Consumer Decision Journey
A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.
Content: Article | Authors: Barr Seitz, Bo Finneman, Dave Elzinga | Source: McKinsey Quarterly | Subjects: Customer Related, Marketing / Sales
The Consumer Decision Journey
Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Content: Article | Authors: Dave Elzinga, David Court, Ole Jørgen Vetvik, Susan Mulder | Source: McKinsey Quarterly | Subject: Marketing / Sales