Measuring Marketing’s Worth
You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.
Content: Article | Authors: David Court, Jesko Perrey, Jonathan Gordon | Source: McKinsey Quarterly | Subject: Marketing / Sales
The Consumer Decision Journey
Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Content: Article | Authors: Dave Elzinga, David Court, Ole Jørgen Vetvik, Susan Mulder | Source: McKinsey Quarterly | Subject: Marketing / Sales