Can Business Do Well By Doing Good?

Yes, but not until basic sustainability practices are fully integrated into the way business is done, both strategically and operationally.

Bruno Berthon, David J. Abood, Peter Lacy

The hope of many CEOs is that we are moving toward an era in which businesses will no longer focus purely on near-term profit and loss as the primary means of valuation, but rather also take into account the positive and negative effects on society and the environment. This would entail a significant shift on the part of business that would in turn involve meeting … [ Read more ]