Yes, but not until basic sustainability practices are fully integrated into the way business is done, both strategically and operationally.
Content: Article | Authors: Bruno Berthon, David J. Abood, Peter Lacy | Source: Outlook Journal (Accenture) | Subject: Social Responsibility
The hope of many CEOs is that we are moving toward an era in which businesses will no longer focus purely on near-term profit and loss as the primary means of valuation, but rather also take into account the positive and negative effects on society and the environment. This would entail a significant shift on the part of business that would in turn involve meeting … [ Read more ]
Content: Quotation | Authors: Bruno Berthon, David J. Abood, Peter Lacy | Source: Outlook Journal (Accenture) | Subject: Social Responsibility