An Excerpt from The Network Is Your Customer
Speaking about what motivates a network of people to collaborate with companies, the excerpt comes from Chapter 7, “Collaborate: Involve Your Customers at Every Stage of Your Enterprise,” in Part II of the book, “Five Strategies to Thrive with Customer Networks.”
Content: Article | Author: David L. Rogers | Source: 800-CEO-READ (8CR) | Subjects: Customer Related, Organizational Behavior