David Roberts
The uncomfortable fact for many green marketers–and targets of that marketing–is that genuinely going green would mean giving up most of the products and services that clutter our consumer culture. It would mean simplifying, valuing time and people over stuff. How can most products avoid the sin of the hidden trade-off? With a simple label: “You don’t really need this.”
Content: Quotation | Author: David Roberts | Source: “Fast Company” | Subjects: Marketing / Sales, Social Responsibility (ESG)