Redesigning work in an era of cognitive technologies

Cognitive technologies, a product of the field of artificial intelligence, can and will be used to eliminate jobs. But leaders face choices about how to apply cognitive technologies. These decisions will determine whether workers are marginalized or empowered, and whether their organizations are creating value or merely cutting costs.

Cognitive Technologies: The Real Opportunities for Business

Because cognitive technologies extend the power of information technology to tasks traditionally performed by humans, they can enable organizations to break prevailing trade-offs between speed, cost, and quality. We present a framework by which to explore where cognitive technologies can benefit your company.