The Market For Virtue: The Potential And Limits Of Corporate Social Responsibility

Activists often find it easier and faster to influence corporate behavior than craft legislation. But such company-focused efforts may be shortsighted and unlikely to stick, argues David Vogel. As he explains in his book, The Market for Virtue, lasting social change needs a combination of solid governmental support and committed corporate action.

Vogel, a professor of business ethics at the Haas School of Business and a … [ Read more ]