“Does history repeat itself when companies seek ways to innovate? Are there patterns among the business strategies chosen by successful companies from one decade to the next?
To find out, we studied nearly 200 business strategies, most from the past 20 years, but some from a century ago. From this research we identified 10 essential “innovation themes,” which are repeated and proven over time.”
Content: Article | Authors: David Y. Choi, Liisa Välikangas | Source: strategy+business | Subjects: Innovation, Management