MBA Recruiters Value Academic Research

A new study finds that despite critics’ claims to the contrary, the benefits of academic research in B-schools are clear.

The Market Next Door

Market entry decisions are among the most important strategic choices companies make. Entering any market requires a major commitment of financial and managerial resources, but foreign markets can be especially demanding. Most of the research on the internationalization process focuses on two factors as the primary determinants of foreign market entry: cultural similarity and economic attractiveness.

Intuitively, it makes sense that the knowledge of the … [ Read more ]