Using Big Data to Make Better Pricing Decisions
Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.
Content: Article | Authors: Dieter Kiewell, Georg Winkler, Walter Baker | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Pricing
Pricing in a Proliferating World
Juggling thousands or even millions of price points calls for common systems, greater transparency in performance, and an organizational balance between centralization and decentralization.
Content: Article | Authors: Andrew H. Kincheloe, Dieter Kiewell, J. Kevin Bright | Source: McKinsey Quarterly | Subjects: Marketing / Sales, Pricing