Show Us the Money! Exploring New Revenue Management
For some products and services, there’s only so much to go around. But when it comes to putting a price tag on what’s in demand, high fixed cost industries that supply scarce, perishable resources find that it’s not as simple as asking for the total opportunity cost. Professors Dimitris Bertsimas and Ioana Popescu explain their breakthrough ideas in the field of revenue management and how … [ Read more ]
Content: Article | Authors: Dimitri Bertsimas, Ioana Popescu | Source: INSEAD Knowledge | Subject: Marketing / Sales