Exploring and Learning from the Future: Five Steps for Avoiding Strategic Surprises

Why do organizations get blindsided by market transformations that could have been anticipated? After all, scenario planning has been a widely used strategic management tool for decades and most managers are familiar with the process of considering how they would operate in alternative futures. The reason most organizations get surprised by game-changing events, in my experience, is not that their planning methods are bad. The … [ Read more ]