A Collaborative Approach to Marketing
Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.
Content: Article | Authors: Edward C. Landry, Namit Kapoor, Thomas Ripsam | Source: strategy+business | Subject: Marketing / Sales
Measuring Your Way to Market Insight
To build closer connections to customers, start by developing analytical prowess.
Content: Article | Authors: Edward C. Landry, Leslie H. Moeller | Source: strategy+business | Subjects: Customer Related, Marketing / Sales