Personalization Tools Dig Deeper
Vendors are linking tools with CRM, content-management, and other IT systems.
Content: Article | Author: Eileen Colkin | Source: InformationWeek | Subjects: Customer Related, IT / Technology / E-Business
Marketing Capitalizes On E-Mail
E-mail campaign-management apps are helping businesses build relationships with customers.
Content: Article | Author: Eileen Colkin | Source: InformationWeek | Subjects: IT / Technology / E-Business, Marketing / Sales