An Entrepreneurial Approach to New Product Development
Professor Ely Dahan uses a market model to foresee consumer demand.
Content: Multimedia Content | Author: Ely Dahan | Source: UCLA | Subject: Marketing / Sales
How Do Consumers Make Complex Purchasing Decisions?
Content: Multimedia Content | Authors: Ely Dahan, Garrett Sonnier | Source: UCLA | Subjects: Customer Related, Marketing / Sales