Helping Hands
Whether they are selling clothes in a mall or books on a website, retailers have to walk a fine line. They must offer help to customers who want assistance, while taking pains not to intrude on their privacy.
Content: Article | Authors: Eric A. Greenleaf, Russell S. Winer, Vicki Morwitz | Source: “STERNbusiness (NYU)” | Subjects: Customer Related, Marketing / Sales