Using Sale Cues to Influence Customer Purchasing
Content: Article | Author: Eric Anderson | Source: Capital Ideas | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
Is your store set up to reassure consumers that your prices are good value? Here’s how to tell shoppers that the price you want is also the price they want.
Content: Article | Authors: Duncan Simester, Eric Anderson | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Marketing / Sales, Pricing