“Yours for Only $19.99”
Using Sale Cues to Influence Customer Purchasing
Content: Article | Author: Eric Anderson | Source: Capital Ideas | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
The Price is Right – Or is It?
Is your store set up to reassure consumers that your prices are good value? Here’s how to tell shoppers that the price you want is also the price they want.
Content: Article | Authors: Duncan Simester, Eric Anderson | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Marketing / Sales, Pricing