What to Test in Multivariate Testing: Identifying Site Factors (Part 3)
By now, your marketing goals are clearly defined and you’re ready to run a multivariate test. Which elements, or factors, should you test?
Content: Article | Author: Eric J. Hansen | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales
Multivariate Testing, Part 1: An Introduction
As web marketers seek new ways to boost conversion rates and improve their visitors’ site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.
Content: Article | Author: Eric J. Hansen | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Market Research, Marketing / Sales