Seeing What’s Next: Using Theories of Innovation to Predict Industry Change

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation–and provides a practical framework for doing so. Most books on innovation–including Christensen’s previous two books–approached innovation from the inside-out, showing firms how they can create innovations inside … [ Read more ]

The Innovator’s Battle Plan

Great firms can be undone by disruptors who analyze and exploit an incumbent’s strengths and motivations. From Clayton Christensen’s new book Seeing What’s Next.