How to Get Results Quickly After a Merger or Acquisition
Delayed and ineffective commercial integration can turn a good deal into a loser, because sales growth ultimately determines whether a merger achieves its value-creation goals. To create value, mergers need top-line gains: More sales to more customers, expansion into new territories or market adjacencies, new products and services to sell to existing customers. But compared to other areas of post-merger activity, the commercial engine starts … [ Read more ]
Content: Article | Authors: Erik Siegler, Jason McDannold, Natsuki Sato, Yale Kwon | Source: Harvard Business Review | Subject: Mergers & Acquisitions