To help manage more complex and demanding marketing processes, marketers in many leading companies are turning to software technology, commonly referred to as Marketing Operations Management (MOM).
They are using it to get greater control and improve the efficiency of marketing operations. Indeed, they realize that a nimbler and more integrated and flexible marketing function can give them a source of competitive advantage.
As a … [ Read more ]
Content: Article | Authors: Freddie Daniells, Roy Young | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales