The race for new e-business models (Allianz)

The case of Allianz Group’s drive to break away from the competition illustrates the positive impact inter-firm competition can have on overall firm strategy.

Note: This is an edited excerpt of a case study written by the Allianz Management Institute with Christoph Lechner, Karolin Marx and Günter Müller-Stewens of the University of St. Gallen. It was originally intended for classroom discussion but in this form, … [ Read more ]