Choosing which innovative ideas to pursue is often an exercise in guesswork. But by using existing management tools in a new way, executives can effectively gauge an innovation’s potential along two crucial dimensions: Can it withstand market pressures from competitors? And can it deliver more economic value to customers than alternatives?
In this article for Harvard Business Review, Monitor partner Geoff Tuff outlines this distinctive approach: … [ Read more ]
Content: Article | Author: Geoff Tuff | Sources: Harvard Business Review, Monitor Group | Subject: Innovation