The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

Optimizing a product is always a mix of the grand and the granular. Gina Gotthilf, VP of Growth at language education platform Duolingo, knows that anything you send out to your users — even a dot — yields valuable data. So test it all, internalize every number, and use those results to inform what you do next.

By assiduously testing every notification, app screen and line … [ Read more ]

Gina Gotthilf

The simplest way to implement an idea effectively may not be the simplest way to implement that idea. “Minimum” comes first in “MVP,” but “viable” is at its core.