Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treating the everyday lives of consumers as a subject worthy of social-science scrutiny. On behalf of its corporate clients, ReD will uncover your deepest needs, fears, and desires.
Content: Article | Author: Graeme Wood | Source: The Atlantic Monthly | Subject: Market Research
Listen to people talk about how they break the rules, in other words, and you’ll figure out what they consider the important rules in the first place.
Content: Quotation | Author: Graeme Wood | Source: The Atlantic Monthly | Subject: Organizational Behavior