Perhaps you’re trying to write Web copy for the first time. Perhaps you’re not a writer, but you’re charged with developing content. Perhaps you’re an interactive pro who’s wrestling with difficult, disorganized content-and a committee of reviewers.
Take a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?
Content: Article | Author: Gwyneth Dwyer | Source: MarketingProfs | Subject: Marketing / Sales