Neurocognitive Inefficacy of the Strategy Process
The most widely used (and taught) protocols for strategic analysis—SWOT and Porter’s (1980) Five Force Framework for industry analysis—have been found wanting as stimuli to strategy creation or even as a basis for further strategy development. We approach this problem from a neurocognitive perspective. We find profound incompatibilities between the mental image representations evoked by these strategic analysis frameworks and the neural processes going on … [ Read more ]
Content: Article | Authors: Harold E. Klein, Mark D’Esposito | Sources: Adventure of Strategy, Annals of the New York Academy of Sciences | Subject: Strategy