Today’s smart companies are turning selling into science. But they’re not depending on the native talents and gut instincts of their best and brightest to do so. Nor are they hiring extra salespeople. By adding scientific systems to the sales process, top-performing organizations are responding more effectively to new market environments.
Content: Article | Authors: Dianne Ledingham, Heidi Locke Simon, Mark Kovac | Source: Bain & Company | Subject: Marketing / Sales