Strategic Innovation and the Fuzzy Front End
Innovation is a process, and while the introduction of a genuinely innovative product or service may be highly publicized or even glamorous, the process itself is driven much less by creative brainstorming or strategic planning than by carefully managed and highly-sophisticated cross-disciplinary thinking and research. Readers will learn how to manage the critically important first steps from this thinker, author and CEO.
Content: Article | Author: Idris Mootee | Source: “Ivey Business Journal” | Subject: Innovation