Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your … [ Read more ]
Content: Book | Authors: Chris Trimble, Indra K. Nooyi, Vijay Govindarajan | Subject: Innovation