Balancing the imbalances in efficiency and effectiveness requires a whole new approach. This article provides a guide to improve marketing productivity and management in the digital age.
Content: Article | Authors: Erin Christopher, Ishmeet Singh, Steffen Oder | Source: A.T. Kearney | Subject: Marketing / Sales
Simple, “one-size-fits-all” customer service strategies, focused mainly on fixing or replacing broken products, may have been sufficient in a time when phones were always landlines, mail was always delivered by a postman, and music was heard through the living-room radio. But in an interconnected world of empowered consumers, technological improvements and tight profit margins, customer service strategies have to be more efficient and more customized … [ Read more ]
Content: Article | Authors: Ishmeet Singh, Michael Baum | Source: A.T. Kearney | Subject: Customer Related