From Web Visits to Firm Orders: Analyzing Web Visitor Click Data to Streamline Sales Efforts
When people think of selling goods over the Internet, many envision e-commerce sites such as Amazon or Zappos, but the majority of retail sales still happen offline. Jan Van Mieghem evaluated how vendor websites can lead to old-fashioned orders.
Content: Article | Author: Jan Van Mieghem | Source: Kellogg Insight | Subjects: IT / Technology / E-Business, Marketing / Sales