Jane Davis

Humans are so good at finding patterns, often to our own detriment. More often, we find patterns where we shouldn’t.

Jane Davis

When you’re adding new features, the question shouldn’t be, “Is this potentially useful to someone?” Instead ask, “How does this contribute to our users achieving their goals?” It’s very easy to “value add” your way straight out of product/market fit.

Jane Davis

Understanding how a person wants to view themselves is actually incredibly valuable. It tells you a lot about how you can mirror that feeling back to them with your product while still satisfying their actual preferences.

Jane Davis

Understand the why and the how behind user behaviors, identifying which ones actually demonstrate value and which ones are potential leading indicators of a broken experience.