What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework
What should I keep in-house (i.e., do with teams inside the company’s four walls), and when should I use an agency? That marketing/advertising dilemma may be one of the most persistent. The decision is hugely consequential, and so it would be ideal to apply some sort of lens that can help you make some sense of all the noise around this topic.
I’ve worked at agencies … [ Read more ]
Content: Article | Author: Jared Belsky | Source: MarketingProfs | Subject: Marketing / Sales