Pooya Nikooyeh, Jared Sclove
When companies set targets, we recommend starting with what’s theoretically achievable and adjusting this figure downward only when there’s clear evidence that certain actions are unrealistic. People arguing for a lower number ought to shoulder the burden of proof and be challenged to support their case with facts. In short, they must answer the question “why can’t we do this?”
Content: Quotation | Authors: Jared Sclove, Pooya Nikooyeh | Source: McKinsey Quarterly | Subject: Management