Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to maximize learning while pleasing the customer.
Well, it’s not the best system. It’s selfish and it hurts customers.
MVPs are too M and almost never V. Customers see that, and hate it. It might be great for the product team, but it’s bad for … [ Read more ]
Content: Article | Author: Jason Cohen | Subjects: Management, Project Management
These are the components of the correct alternative to the MVP [minimum viable product]: Simple, Lovable and Complete (SLC). A SLC product does not require ongoing development in order to add value. It’s possible that v1 should evolve for years into a v4, but you also have the option of not investing further in the product, yet it still adds value. An MVP that never … [ Read more ]
Content: Quotation | Author: Jason Cohen | Subjects: Customer Related, Management, Marketing / Sales, Strategy