Jay Abraham

Your customers and prospects won’t understand or appreciate a value, or a bargain, or a service, or a benefit, unless and until, you first educate them to appreciate it. Merely offering a product or service at a specific price (even the best price) doesn’t compel excitement, or a response, until you tell people what they’re getting, what a value it is compared to other products … [ Read more ]

Jay Abraham

For truly preeminent companies and individuals, in every communication, always sell leadership: a definitive belief system, authoritative positioning, conviction of their point of view. Preeminent leaders communicate, in everything they do and say, that they want to lead you to a great yield, or a great result, or greater happiness, or greater profit.

The 10 Biggest Marketing Mistakes Everyone Is Making and How to Avoid Them

Jay Abraham offers his thoughts on common marketing mistakes.

Editor’s Note: These mistakes are mostly focused on retail/product companies and Jay’s writing is very infomercial-like, but you might find re-considering these items worthwhile…

How Good Headlines Can Build Your Business

The headline is unquestionably the most important element in most advertising. Likewise-it is also the most singularly important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses. This article offers advice for and examples of good headline writing.

Getting Everything You Can Out of All You’Ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You’ve Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, “You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you … [ Read more ]

How To Tell If Your Price Is Right

Learn how it’s possible to significantly increase profits by raising or lowering the price of your product or service.