Being Customer-Driven Is Not Enough

It would probably be hard to find anyone these days to argue against the idea that all activities of a business should be responsive to customer needs. It is our contention in this article, though, that being customer-oriented is not enough in the present complex economic environment. Successful players need to be market-driven, a concept that broadens customer orientation to other key market actors (distributors, … [ Read more ]

The Benefits of Globalisation

Popular voices against international capitalism have become increasingly strident. The other side of the case – notably the positive social and economic impact of globalisation – deserves to be heard.