A Brand New Role For IT
Keeping an eye on brand metrics can become part of the CIO’s job.
Editor’s Note: despite the title’s focus on IT, this article offers a nice overview of brand-related metrics, specifically touch-point and strategic metrics.
Content: Article | Author: Jeff Smith | Source: Optimize Magazine | Subject: Marketing / Sales
Brand Metrics: Your Key to Measuring Return on Brand Investment
Many businesses view “branding” as something important, but also somewhat elusive in terms of measuring its performance…Utilizing a well thought-out and balanced set of metrics drives objective decision-making and aids in the development of brand over time.
Content: Article | Author: Jeff Smith | Source: MarketingProfs | Subject: Marketing / Sales