7 Strategy Challenges for Effective Online Marketers
We hear the questions businesses ask: How do I increase my sales or leads? How do I get more traffic to my site? How do I get better search engine rankings? How do I get fewer customers to abandon their shopping carts? What do I do with all this data I’m getting from my analytics software?
These are important questions. But, ask a bigger question: what … [ Read more ]
Content: Article | Author: Jeffrey Eisenberg | Source: GrokDotCom | Subject: Marketing / Sales
Persuasive Online Copywriting
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade – it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why … [ Read more ]
Content: Book | Authors: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis | Subjects: IT / Technology / E-Business, Marketing / Sales