How to Win Against Counterfeiters
Online fakers are coming after everybody—but even the small and scrappy can fight back.
Content: Article | Author: Jennifer Alsever | Source: Inc. Magazine | Subjects: Intellectual Property, Legal, Operations
How to Get Your Customers to Solve Problems for You
Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing, branding, or product-development insight. You can do it, too. Use these techniques to harness the intelligence of customers that love your business, talk about your business, and better yet, will do free work for your business in today’s increasingly democratic, user-generated, social-networked, marketplace.
Content: Article | Author: Jennifer Alsever | Source: BNET | Subjects: Customer Related, Management