How to Win Against Counterfeiters

Online fakers are coming after everybody—but even the small and scrappy can fight back.

How to Get Your Customers to Solve Problems for You

Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing, branding, or product-development insight. You can do it, too. Use these techniques to harness the intelligence of customers that love your business, talk about your business, and better yet, will do free work for your business in today’s increasingly democratic, user-generated, social-networked, marketplace.