Innovation: Measuring It to Manage It
Many executives struggle to manage innovation as they would other business processes. Most exasperating is the lack of a practical way of measuring innovation effectiveness and efficiency. In this article the authors provide a success formula to design and deploy meaningful key indicators to drive innovation and business performance now and in the future.
Content: Article | Authors: Frederik van Oene, Jeroen Jacobs, Michaël Kolk, Phil Kyte | Source: Prism (Arthur D. Little) | Subject: Innovation