2 Posts found for Author: Jerry Fireman

Case histories can play an important role in the selling process by establishing vendors’ ability to provide specific capabilities and benefits.

Yet many companies have difficulty in establishing a process for developing case studies, in some cases because they weren’t able to gain customer cooperation. Or sometimes, case studies have relatively little impact, because the testimonies they produced didn’t prove that their customers obtained a … [ Read more ]

Content: Article | Author: Jerry Fireman | Source: MarketingProfs | Subject: Marketing / Sales

Case history articles are the most powerful way to drum up interest in your product. That’s because they feature a real customer talking about how your product or service solved a real problem.

Here’s how to write a case study and see it through to publication.

Content: Article | Author: Jerry Fireman | Source: MarketingProfs | Subject: Marketing / Sales