3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios
Artificial intelligence (AI) is making deeper inroads into every aspect of business and society every day. By 2027, how will AI transform the future of customer engagement? Management and Business Review and the Association of National Advertisers’ (ANA) Global Chief Marketing Officer (CMO) Growth Council recently organized a forum to discuss three possible scenarios for the future – optimistic, pessimistic, and realistic.
Content: Article | Authors: Jerry Dischler, Jerry Wind, Margherita Pagani, Mukul Pandya | Source: Management and Business Review (MBR) | Subject: IT / Technology / E-Business
Finding a Better Way to Value Companies in the Digital World
In a world rapidly switching to digital business models, the old ways of classifying industries and measuring business performances do not suffice anymore. So argue Barry Libert, CEO of OpenMatters, Megan Beck, the chief insights officer, and Wharton marketing professor Jerry (Yoram) Wind. In this opinion piece, they say it’s time to upgrade Standard & Poor’s Global Industry Classification Standard (GICS) and GAAP (Generally Accepted … [ Read more ]
Content: Article | Authors: Barry Libert, Jerry Wind, Megan Beck | Source: Knowledge@Wharton | Subject: Accounting
Google’s Jim Lecinski on What the ‘Zero Moment of Truth’ Means for Marketers
By the time we make a purchase, we have read reviews, compared prices and fully evaluated our options, whether we are buying a pillow or a Porsche. In the face of newly empowered consumers, marketers have had to rethink how they can win at the point of purchase. Jim Lecinski, Google’s managing director of U.S. sales and service, has written an e-book, Winning the Zero … [ Read more ]
Content: Article | Authors: Jerry Wind, Jim Lecinski | Source: Knowledge@Wharton | Subject: Marketing / Sales
The Consumer is King
Anyone who has looked at the crowded living room shelves of the average home and the jammed briefcases of the average road warrior knows that the long-awaited technological convergence is largely a myth today. Our homes are still crowded with radios, televisions, DVD players and computers (with built-in DVD players). Our briefcases still hold PDAs, mobile phones, laptops and lots of paper. Will technological advances … [ Read more ]
Content: Article | Authors: Jerry Wind, Robert Gunther, Vijay Mahajan | Source: European Business Forum (EBF) | Subjects: Marketing / Sales, Trends / Analysis