Jesper Sørensen

Strategy is about managing uncertainty. That’s why you have to think about strategy as an argument, built on assumptions about how the uncertainty is going to resolve itself so you can accomplish your goals.

Class Takeaways: Crafting and Leading Strategy

How do you know whether you have a good strategy? That’s a trick question, says Stanford Graduate School of Business professor of organizational behavior Jesper Sørensen. In his class Crafting and Leading Strategy, Sørensen teaches that strategy is constantly evolving, and that leaders can use it effectively by constantly showing how daily tasks support a strategy.

Content: Multimedia Content | Author: Jesper Sørensen | Source: Stanford University | Subject: Strategy

Jesper Sørensen: How to Be a More Strategic Leader

A professor of organizational behavior explains why strategic thinking is key to taking an idea to the next level.

Jesper Sørensen: Startups vs. Big Business

Jesper Sørensen reveals the competitive advantages and disadvantages that startups and established companies can exploit as they compete for customers in new markets