The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble.
Editor’s Note: This is one of the more interesting pieces of research I have read about in a while. Based on the work of Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
Content: Article | Author: Jessica Love | Source: Kellogg Insight | Subjects: Customer Related, Market Research, Marketing / Sales